Granitor
Granitor
Showcasing boundless collaboration
Granitor and Kid teamed up with Folkstudion to bring their concept of “boundless collaboration” to life. Folkstudion led the charge in refining the idea, crafting a compelling narrative, and producing a campaign that allows us to experience Granitor's brand promise in a captivating and entertaining way.
Folkstudion scope:
Narrative development
Film production
Post-production
Creative precision through thoughtful execution
Folkstudion meticulously explored Stockholm to identify locations where real-world settings could seamlessly integrate with VFX. From constructing a flickering bus stop to exploring how to create a robotic arm with a friendly, approachable design, each creative decision was carefully crafted to align with Granitor’s core message.
Brand awareness and engagement
The result is a campaign that blends creativity with strategy, showcasing Folkstudion’s ability to transform complex ideas into accessible and impactful visual narratives. By making Granitor’s unseen work more visible, Folkstudion helped increase brand awareness and deepen the connection with their audience, demonstrating the power of collaboration and innovation in today’s world.
Samarbete utanför ramarna.
Det märks.
Credits
Creative studio and production: Folkstudion
Stockholm, Sweden
Folkstudion team:
Director: Kristofer Samuelsson
Creative Director, Colorist: Daniel Lindlöf
Producer: Sarah Thorén
Assistant Director: Ali Memarchi
Editor and Sound Designer: Björn Clausen
Additional credits:
Agency: Kid
Director of Photography: Emil Klang
1st AC: Karin Jakobsson
Gaffer: Sebastian Sheild
Best Boy: Kidd Johnson
Set Design: Matilda Altho
Assistant Set Design: Oskar Hjelm
Styling: Annika Kampmann
Make-up: Lisen Kampmann, Kristin Good
Music and mix: Darwood
Art Direction: Jonas Hellström
VFX: Acecat
Video Assistant: Lars Edlund
Runner: Thea Grude
Location management: Nordic Productions
Client:
Granitor