Granitor
Granitor
Small gestures. Real impact.
In this campaign for Granitor, we let the people behind the brand reach beyond the screen – quite literally.
Five films. Five different collaborations. From water purification to property management, automation, electrical work and youth engagement. On social media, they meet in small but meaningful moments. Because true collaboration isn’t always visible. But it shows.
Folkstudion scope:
Film production
AI-supported production
Post-production
Small gestures. Big connection.
How do you make invisible collaboration feel real in a digital feed? And to do it in a way that breaks through the scroll.
Granitor wanted to highlight the everyday actions that create long-term value across different parts of the organisation. The campaign lets Granitor’s people interact across different posts, platforms and professions. Each film shows a subtle act of collaboration that reflects Granitor’s mission to build lasting partnerships.
By visualising these human moments, the campaign turns values into impact. Building brand preference, strengthens employer branding and deepens customer trust.
A crafted blend of tech and hands-on magic.
The production was a true mix of worlds. We combined AI-generated elements with live-action footage, blue screen recordings with VFX and still photography. From digital pre-visualisation to real-world custom props and carpentry work.
Credits
Creative studio and production: Folkstudion
Stockholm, Sweden
Folkstudion team:
Director: Kristofer Samuelsson
Director: Ali Memarchi
Creative Director: Daniel Lindlöf
Producer: Sarah Thorén
Editor and Sound Designer: Björn Clausen
Additional credits:
Agency: Kid
Director of Photography: Robin Trolin
Technical Assistant: Jesper Lundqvist
Gaffer and Carpenter: Olle Molander
Best Boy: Samuel Greenall
VFX: Petter Bergmar
Styling: Annika Kampmann
Client:
Granitor