The Wood Hotel
The Wood Hotel
Folkstudion was asked to develop a brand expression and produce video and images for The Wood Hotel by Elite, one of the world's tallest wooden structures. And we sure did! Taking cues from the idea that the hotel brings people and nature together, we crafted the concept “In close collaboration with nature” to put the hotel in its right habitat. And not only did the campaign capture its unique position, but it also allowed us to communicate everything from individual experiences and products down to the actual properties and scent of the wood. We also took over The Wood Hotel's social channels, aiming to give visitors a feel for one of Northern Sweden’s best hotel experiences. And boy did it explode. Why not have look at The Wood Hotel on Instagram?
Folkstudion scope:
Brand concept
Creative direction
Film production
Photography
Post-production
Taking cues from the idea that the hotel brings people and nature together, we crafted the concept “In close collaboration with Nature”.
The Wood Hotel in Social
The journey included creating and active their social media channels, all synchronized with the work of PR. And wow, it really exploded. Let’s have a look at The Wood Hotel on Instagram.
Instagram had a growth of 300 percent in the first three months.
Credits
Creative studio and production: Folkstudion
Stockholm, Sweden
Folkstudion team:
Creative Director and Colorist: Daniel Lindlöf
Producer and Photography: Kristofer Samuelsson
Production Manager: Sarah Thorén
Director and Editor: Emanuel Danneman
Additional credits:
Art Direction: Jonas Hellström
Copywriting: Christer Garell
Director of Photography: Henning Sandström
1st AC: Niclas Törnblom
Gaffer: Peter Brännström
Production Assistant: Jonas Westling
Make-up: Frida Karjalainen
Hair Styling: Alva Strid
Sound Mixer: Tobias Kampe Flygare
Client:
Elite Hotels
Client team:
CMO: Tomas Bäcklund
Styling and Social Media Manager: Csilla Vincefi Nee