Tonality development and visual strategy for images and film.
Getting the right tonality for your images is essential in conveying the desired mood and message to your audience. It sets the tone for the entire brand and can greatly impact the emotions and reactions of those who view it.
The challenge
In today's digital age, where visual content is consumed at an unprecedented rate, it's more important than ever to create imagery that stands out. The tonality you choose can make all the difference.
What we can do
Folkstudion has a long experience in helping both new and well-known brands with their tonality. We help you stay relevant and make sure you engage your customers via a tonality that truly reflects you brand.
What fits your needs?
A complete journey
We are with you from the very beginning. As visual captains, we will take care of the whole process until final delivery. Always in tight collaboration and with unfailing energy.
A short journey
We get onboard later in the process. You're probably a design or brand agency taking care of the bigger picture, and our role will be to give your visual work a real boost.
Our process
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Starting up and shaping the project
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Current situation, needs and target group analysis.
Competitors, market and trends.
Our conclusions -
Strategic frameworks
Image and film categories
Areas of use -
Visual direction, look and feel, colors, art direction etc
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Everything ends up in a guideline
References
Henkel
The German company Henkel Adhesive Technologies approached Folkstudion with a brand identity project to craft and roll out a new visual expression. Which we did. Hundreds of sketches, lots of ideas and image productions in both Sweden and Germany resulted in Henkels updated brand-guidelines and a first batch of images. We looked at adding a fresh but recognisable look, full of warm and colourful products, details and real-life moments appealing to both business and end consumers.
Tibber
Tibber, one of the coolest green-tech companies in our opinion, asked us to create visual content with an everyday feel to it. The idea was to show their products in a recognizable setting, like we see them in real life. Punky and naked. In stark contrast to the retouched stuff that most competitors tend to offer.
Granitor
Granitor entrusted Folkstudion with developing a new tonality and visual strategy for the brand, suitable for both group and corporate levels to convey the message with the right tone and feeling. We approached this task by emphasizing the value Granitor and its employees create - and how we experience this within thriving communities and industries. The strategy involved capturing these emotions in various recognizable environments and distinguishing the messages while maintaining a clear visual expression. The result is the emergence of a unique visual voice for Granitor through films and images contributing to increased awareness, pride, shareability, and a strengthened brand identity.
Elite Hotels
Trough the years have Folkstudion been working on Elite Hotels tonality, in a broad range from the group-brand Elite Hotel to their sub-brands Ad Astra and The Wood Hotel. And we can proudly say there is a clear line betweenen before and after we started out. In genereall, we added a luxury, playful and recognisable look and feel to their brand. Ad Astra got their Italian inspired, almost fashion look while The Wood Hotel has their Nordic, clean style. So fun!
Swish
Swish, the Swedish payment service with over 8 million users, entrusted Folkstudion to develop their visual tone. Our goal: to capture how Swish seamlessly fits into daily life. We crafted a warm, vibrant style focused on real moments of Swish in action, using dynamic angles and compositions to highlight its role. The focus was on people, places, and colors that align with Swish’s brand identity.
