Swish, the Swedish payment service with over 8 million users, gave us the trust to develop their visual tone and lead a full-scale production. Our goal was to capture how Swish naturally integrates into daily life.

We created a warm, vibrant style that highlighted genuine moments of Swish in use, utilizing dynamic angles and compositions to showcase their services. We focused on people, places, and colors aligned with Swish’s brand identity.

The result was an impactful series of images that reflects Swish’s simplicity and its role in processing over 1.5 million transactions daily, underscoring its essential presence in everyday life.