Swish
Swish
Simplifying everyday life
Swish, the Swedish payment service with over 8 million users, gave us the trust to develop their visual tone and lead a full-scale production. Our goal was to capture how Swish naturally integrates into daily life.
Visual strategy
Tonality development
Photography
Our goal was to capture how Swish naturally integrates into daily life.
Challange
Swish needed to update its visual language to stay relevant and better align with its brand values. As the brand grew, a gap emerged between its tonality and the expanding user base. Swish tasked Folkstudion with bridging this gap.
Solution
We developed a warm, vibrant style that captured genuine, everyday moments where Swish plays a natural role. By focusing on dynamic angles and aligning with Swish’s brand identity, we showcased how seamlessly the service integrates into daily life.
Result
The outcome is a set of impactful visuals that not only reflect Swish’s simplicity but also highlight its essential role in processing over 1.5 million transactions daily.
A positive and warm style with strong emphasis on personalities, places, and colors aligned with Swish brand identity.
Credits
Client - Swish
Creative Director - Daniel Lindlöf
Producer - Sara Thorén
Client Lead - Kristofer Samuelsson
Photographer - Anton Enerlöv
Stylist and set designer - Annika Kampman
MUA - Lisen Kampman, Jenny Beckman
Gaffer - Marcus Ljungberg
Assistant - Mac Tang