At Folkstudion, we set out to prove what’s possible when a small, highly skilled team takes full creative control. Together with our partners in northern Sweden, SQNC and still photographer Anton Enerlöv, we crafted a high-end automotive spec ad, handling everything from concept to final delivery.

With a streamlined process, we took a deep dive into pre-production, directing, cinematography, photography, production, and post. This approach ensured a cohesive vision and an efficient execution. Shot in Sweden’s north, the project leveraged breathtaking locations, a top-tier local crew, car camera tech, and meticulous in-house post-production optimized for multiple digital channels from the start.