Most people want to help. Fewer know how.

Safe Life helps more people survive cardiac arrest, with defibrillators, training and service. We created a nine-part CPR training series for them, in multiple languages.

It opens like surveillance footage. An ordinary day, a person who suddenly collapses. Then everything calms down. A studio, one person, the equipment and nothing else. Close-ups, clear graphics and a voice-over that takes you through each step.