Mercedes-Benz
Mercedes-Benz
The idea of the campaign was to let potential customers use the brand-new EV EQC 400 for a day, taking it to their favourite spot and do something they really enjoy. Between June and August, as many as four hundred people had the car delivered to their door for a day-long test drive. Folkstudion was involved in crafting the concept, as well as in pre-production, production and post-production.
Folkstudion scope:
Creative direction
Film production
Photography
Post-production
Credits
Creative studio and production: Folkstudion
Stockholm, Sweden
Folkstudion team:
Photography: Kristofer Samuelsson
Creative and Colorist: Daniel Lindlöf
Director and Editor: Emanuel Danneman
Additional credits:
Agency: Concept Store
Producer: Jon Rooney
Director of Photography: Emil Klang
Styling: Nicole Lenning
Client:
Mercedes-Benz