If you live in Sweden, you would be hard-pressed to have missed this campaign that has been featured online, on TV, on city billboards and even on airplane seats. The miniature landscapes featuring products from Mathem’s range were carefully crafted by our talented prop maker Rebecka Illena from Söderberg Agentur. Working closely with the agency, we crafted ideas to boost the campaigns. All visuals, stop motion and cinemagraphs were done by us.