Granitor Systems
Granitor Systems
Invisible, But Critical
Imagine being a key player in automation, energy, and infrastructure—a company that quietly powers industries, and communities—yet remains largely unknown. This is the challenge for Granitor Systems. They needed to showcase their expertise, build internal pride, and make their impact more visible. Inspired by the concept "It may not be visible, but it's highly noticeable," we created a film that not only captures their influence but brings their unseen work to the forefront.
Creative development
Story
Production
Post production
VFX
Bringing the Invisible to Life
Folkstudion came in with a clear vision: to tell a story that connects everyday life with where Granitor Systems makes a difference. We focused on real people and genuine moments, showing how their work quietly supports the world around us.
We tackled challenges like closing one of Sweden's longest tunnels and filming above an 800-degree steel cylinder. Every shot aimed to reveal how their often unseen work has a tangible impact, aligning with their message: "It may not be visible, but it's highly noticeable."
Elevating Awareness and Pride
The result is a film that resonates, a story people watch, share, and discuss. It gives Granitor Systems a visual presence that speaks to both employees and clients. More than just building brand awareness, it fosters pride and recognition for their vital role in shaping industries and communities.
It may not be visible, but it's highly noticeable.
Credits
Client - Granitor Systems
Production - Folkstudion
Producer - Sarah Thorén
Director - Kristofer Samuelsson
Creative Lead - Daniel Lindlöf
Copywriter - Anna Furberg
Still photographer - Anton Enerlöv
Stylist - Annika Kampmann
DP - August Sandström
1st AC - Max Dewoon
Grip - Henrik Jensen
Gaffer 1 - Peter Övgård
Gaffer 2 - Markus Ljungberg
DIT - Björn Clausen
Runner - Calle Pettersson
Editor - Björn Clausen
Colorist - Daniel Lindlöf
Music and SFX - Darwood
3D designer / VFX 1 - Simon Appel
3D designer / VFX 2 - Joakim Areschoug
Location scouting - Folkstudion, A Location
A huge thank you to Trafikverket, Ovako, Danderyd Basket, and of course Paulina, Joel, Adam, and Hedvig – we couldn’t have done it without you.