Granitor Systems
Granitor Systems
Invisible, But Critical
Imagine being a key player in automation, energy, and infrastructure—a company that quietly powers industries, and communities—yet remains largely unknown. This is the challenge for Granitor Systems. They needed to showcase their expertise, build internal pride, and make their impact more visible. Inspired by the concept "It may not be visible, but it's highly noticeable," we created a film that not only captures their influence but brings their unseen work to the forefront.
Folkstudion scope:
Narrative development
Creative direction
Film production
Music and sound design
Post-production
Bringing the Invisible to Life
Folkstudion came in with a clear vision: to tell a story that connects everyday life with where Granitor Systems makes a difference. We focused on real people and genuine moments, showing how their work quietly supports the world around us.
We tackled challenges like closing one of Sweden's longest tunnels and filming above an 800-degree steel cylinder. Every shot aimed to reveal how their often unseen work has a tangible impact, aligning with their message: "It may not be visible, but it's highly noticeable."
Elevating Awareness and Pride
The result is a film that resonates, a story people watch, share, and discuss. It gives Granitor Systems a visual presence that speaks to both employees and clients. More than just building brand awareness, it fosters pride and recognition for their vital role in shaping industries and communities.
It may not be visible, but it's highly noticeable.
Credits
Creative studio and production: Folkstudion
Stockholm, Sweden
Folkstudion team:
Director: Kristofer Samuelsson
Creative Director, Colorist: Daniel Lindlöf
Producer: Sarah Thorén
Editor: Björn Clausen
Additional credits:
Copywriter: Anna Furberg
Director of Photography: August Sandström
1st AC: Max Dewoon
Grip: Henrik Jensen
Gaffer: Peter Övergård, Markus Ljungberg
Runner: Calle Pettersson
Photography: Anton Enerlöv
Styling: Annika Kampmann
Music and sound design: Darwood
3D and VFX: Simon Appel, Joakim Areschoug
Client:
Granitor Systems
Special thanks:
Trafikverket, Ovako, Danderyd Basket
Paulina, Joel, Adam and Hedvig