Granitor entrusted Folkstudion with developing a new tonality and visual strategy for the brand, suitable for both group and corporate levels to convey the message with the right tone and feeling.

We approached this task by emphasizing the value Granitor and its employees create - and how we experience this within thriving communities and industries. The strategy involved capturing these emotions in various recognizable environments and distinguishing the messages while maintaining a clear visual expression.

The result is the emergence of a unique visual voice for Granitor through films and images contributing to increased awareness, pride, shareability, and a strengthened brand identity.