Fagerhult
Fagerhult
The Swedish Light
Together with Fagerhult and Grand Public, we captured the essence of 'Born out of Darkness'—an emotional, cinematic journey following the light through the Swedish winter landscapes.
The films carry a metaphorical tone, where light plays the leading role. Darkness and shadow set the mood before light emerges as our guide. It’s a visual homage to Swedish light: a vital force that Fagerhult’s products refine and enhance. The story highlights the deeper significance of light, and positions Fagerhult as a pioneer in lighting design—closely aligned with nature and sustainability.
Film production
Photo production
Post production
Music and sound
From dark winters to bright ideas.
Music & The Sound of Light
For the films, we recorded a traditional Swedish folk tune, reimagined to feel like two people playing four-handed in a warm cabin at dusk—while the cold lingers outside. Subtle light-inspired sound design was added to gently enhance the presence of light. The result is a poetic contrast between tradition and innovation—just like light itself: timeless, yet always new.
Listen
Let the music speak for itself. A quiet moment from the heart of the film.
“The future of light is from here. Our lighting innovations stem from the long and dark Swedish winters, pushing us to perfect the art of light. It is the necessity that drives our creativity, where smart lighting solutions and natural light come together to brighten our future.” – Fagerhult
Credits
Client - Fagerhult
Agency - Grand Public
Production - Folkstudion
Team Folkstudion:
Director - Ali Memarchi
Creative Lead - Daniel Lindlöf
Producer - Sarah Thorén
EP / Photographer - Kristofer Samuelsson
Editor - Björn Clausen
DP - Henning Sandström
1st AC - Niclas Törnblom
FAD - Matilda Altho
Gaffer - Peter Övgård
Assistant gaffer - Kalle Dahlberg
3D & VFX - Acecat
Music & Sound - Emanuel Lundgren
Mix - Tobias Kampe Flygare