Atea
Atea
New drum kit? No. Old computers.
Atea launched One for Good, a new fund that turns returned IT into local support for young people. Folkstudion created an emotional, light-hearted film that makes the idea feel human, simple, and meaningful. Old computers. New beginnings.
Creative concept
Story
Copy
Film production
Challange
Atea needed a film to introduce their new One for Good fund, first to 8,000 employees at an internal conference and later to customers. The challenge was to explain a circular system in a way that felt human, simple and emotionally engaging without becoming a technical explainer.
Solution
We developed a story built on humour, warmth and a clear insight: old computers becoming new opportunities. The film follows three everyday scenes where young people react to “new” gear, only to learn it all comes from returned IT. With short dialogue and a subtle VO, the film reveals how value moves through the system and ends with one young voice speaking directly to the audience, tying the message together.
Result
The film has become a clear and memorable way for Atea to explain how the fund works and why returning old tech matters. A simple idea turned into a story that inspires, clarifies and activates.
