Atea
Atea
New drum kit? No. Old computers.
Atea launched One for Good, a new fund that turns returned IT into local support for young people. Folkstudion created an emotional, light-hearted campaign film that makes the idea feel human, simple, and meaningful. Old computers. New beginnings.
Folkstudion scope:
Creative direction
Narrative development
AI-supported production
Film production
Post-production
Challange
Atea needed a film to introduce their new One for Good fund, first to 8,000 employees at an internal conference and later to customers. The challenge was to explain a circular system in a way that felt human, simple and emotionally engaging without becoming a technical explainer.
Solution
We developed a story built on humour, warmth and a clear insight: old computers becoming new opportunities. The film follows three everyday scenes where young people react to “new” gear, only to learn it all comes from returned IT. With short dialogue and a subtle VO, the film reveals how value moves through the system and ends with one young voice speaking directly to the audience, tying the message together.
Result
The film has become a clear and memorable way for Atea to explain how the fund works and why returning old tech matters. A simple idea turned into a story that inspires, clarifies and activates.
Old computers. New beginnings.
Credits
Creative studio and production: Folkstudion
Stockholm, Sweden
Folkstudion team:
Creative Director, Executive Producer: Kristofer Samuelsson
Creative Director, Copywriter, Colorist: Daniel Lindlöf
Producer: Sarah Thorén
Director: Ali Memarchi
Editor: Björn Clausen
Additional credits:
Director of Photography: August Sandström
1st AC: Theodor Lundqvist
Gaffer: David Lebna
Sound: Erik Johansson, Tobias Kampe Flygare
Client:
Atea