Ad Astra
Ad Astra
A fresh destination in Sweden, drawing inspiration from the vivid Riviera and Italy’s bella vita. We came up with the slogan “Experience the Riviera 28 minutes south of Stockholm” – and it is now an integral part of all their brand communication. The concept itself, implemented through a series of campaigns and actions, is aimed at both businesses and consumers, and involves brand visuals, campaign film, marketing material, brand videos for B2B, etcetera. The list is long, and the work continues for this stunning luxury destination.
Folkstudion scope:
Brand concept
Creative direction
Film production
Photography
Post-production
“Experience the Riviera 28 minutes south of Stockholm”
Credits
Creative studio and production: Folkstudion
Stockholm, Sweden
Folkstudion team:
Director and Photography: Kristofer Samuelsson
Creative Director and Colorist: Daniel Lindlöf
Producer: Sara Thorén
Editor: Emanuel Danneman
Additional credits:
Director of Photography: Elias Bergkvist
1st AC: Max Dewoon
Photography: Anton Enerlöv
Sound Mixer: Tobias Kampe Flygare
Styling: Csilla Vincefi Nee
Make-up: Elva Ahlbin
Gaffer: Emilian Frants Jenrich
Assistant: Julia Dansarie
Art Direction: Jonas Hellström
Copywriting: Christer Garell, Mimmi Kloow
Client:
Elite Hotels
Client team:
CMO: Tomas Bäcklund
Senior Social Media Manager: Anna af Sillén